The next type of analysis is called the situational audience analysis Audience analysis that focuses on situational factors such as the size of the audience, the physical setting, and the disposition of the audience toward the topic, the speaker, and the occasion. Situational analysis is a new approach to qualitative data analysis with deep roots in the grounded theory method, symbolic interactionism, feminism, the poststructural work of Michel Foucault, and Anselm Strauss's social worlds theory. An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC strategy.The priority and influencing audiences are those people whose behavior must change in order to improve the health situation. This analysis is the framework for industry analysis and business strategy development. It clearly identifies a business's capabilities, customers, potential customers and business environment, and their impact on the company. descriptive audience analysis. GEL 121 – MODULE SIX ANALYSING THE AUDIENCE II Situational Audience Analysis Pelumi A. ADEDOJA Bowen University Radio Bowen University, Iwo, Osun State. Informal Methods of Audience Analysis. It’s too detailed. In so doing, it establishes audience and audience analysis as important to the rhetorical process and vital to invention. A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process. Size: the larger the audience, the more formal your presentation must be. The next type of analysis is called the situational audience analysis Audience analysis that focuses on situational factors such as the size of the audience, the physical setting, and the disposition of the audience toward the topic, the speaker, and the occasion.

2. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis. Be sure to pare down your speech so that Situational Audience Analysis • Builds on demographic analysis, focuses on situational factors like size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker and the occasion. The process of this analysis involves looking at both current and future situations. An effective public speaker knows his audience and tailors the speech to engage that audience. This is the second post in a three-part series about crafting an audience-focused message. Porter’s Five Forces Analysis.

descriptive audience analysis. STRENGTHS: Council strengths that will enable it to fulfil its mandate Section 4: Situational Analysis Page 1 EXAMPLE OF A SITUATIONAL ANALYSIS A SWOT analysis and a review of factors affecting regulation . In order to know what the audience wants to hear, a public speaker should take time to analyze the audience, which includes understandings its demographic background. SWOT ANALYSIS .

email: [email protected] +2348108344618 Tuesday, 17th April, 2018. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. 2. Situational Audience Analysis – Setting Objectives: During the course of an hour long class, the student will be able to accurately assess the quality of a setting for public speaking. An informal analysis can take place any time and involves a visual observation of the group's behaviors before, during and after the speech. The more you know about your speaking environment and your audience, the more relaxed you will be when delivering your speech. Links to the other two posts are at the bottom of this one. Public Speaking: 10 Questions To Analyze Your Audience.
these four factors are really important as they set up the whole process of audience analysis.
Overview Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. situational audience analysis audience analysis is that focus on situational factors such as size of audience, the physical setting for the speech, in the disposition of the audience towards the topic, speaker, and the occasion Demographic Audience Analysis for Public Speaking. Proper audience analysis will assure that you give the right speech to the right audience.


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