The new visual identity adopts Cavendish Yellow – according to Mailchimp the shade of “sunshine and optimism” – as its main colour, alongside a supporting palette that blends bright pink and green with more subdued colours. Jessica Hische, Letterer and Type Designer, shows off the changes she made to MailChimp’s logo. Jessica Hische. Jessica Hische is a letterer and illustrator best known for her personal projects Daily Drop Cap and the Should I Work for Free? The revamped logo gives MailChimp a refreshed look . In this gorgeous hardcover book, Jessica has written down the process and steps she goes through when putting together her pieces of lettering, from sketching to vector drawing and everything in between. "They didn’t want to do a massive overhaul," Hische explains, "they just wanted to give their current mark a facelift." All work © Jessica Hische unless otherwise noted. The iconic Mailchimp brand was already lovely with its scripted font evolved from the original design by the talented lettering artist Jessica Hische. I didn't work on this one, but it's cool to read about her process. MailChimp is designed for the do-it-yourself power user — someone looking for all of the power of an enterprise application, but built for anyone to use.” Design by: Jessica Hische. T he follow-up to New York Times Best-selling Tomorrow I’ll Be Brave is now available for pre-order! Jessica Hische is a lettering artist and author with a tendency to overshare and a penchant for procrastiworking. A custom display typeface can take one to three months to create and text type can take anywhere from three months to a year, Hische explained. After graduating with a degree in Graphic and Interactive Design from Tyler School of Art in the USA, a young Jessica’s design journey took from a variety of positions to venturing out on her own in 2009 and embarking on a project that would end up changing her career and launching her to worldwide … Jessica includes pages and … Companies have to be realistic about the challenges of a personalizing a typeface though. Jessica Hische (born Jessica Nicole Hische, 1984) is an American letterer, illustrator, and type designer. Some loops were made more legible, the height … “It was a tremendous help… and allowed us to talk up the fact that a pledge of any size, even one dollar, would … It’s like you, only better. She published "In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector" in September 2015, which gives insight to her creative process and work she has completed as a hand … She is best known for her personal projects, 'Daily Drop Cap' and the 'Should I Work for Free' flowchart. “They contributed an extra $20,000 when we got over 3,000 people to back our campaign,” she recalls. Jessica Hische has many fans amongst lovers of typography and the leading designer was recently asked to tackle a logo redesign for popular email newsletter platform MailChimp. If you want to study illustrated lettering, like the type seen on posters, and magazine and book covers, this is a great addition to your lettering library! 179.1k Followers, 634 Following, 545 Posts - See Instagram photos and videos from Jessica Hische (@jessicahische)

Cooper Light, which dates back to the 1920s, will now be used in all communication, apparently chosen for its sincere and trustworthy personality. by Jessica Hische. Ed.’s Notes: Fantastic evolution that maintains the character of the original with enhanced performance. Lettering, Illustration, & Type.

I strive to create beautiful and legible work with just enough personality and a high level of technical precision. As well as dropping the … (For instance, typographer Jessica Hische made a Certificate of Awesomeness for backers at the $50 level.)


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