Sustainability and the environment is one of those topics, and the beauty industry is in the firing line. While skincare products, such as face masks and body scrubs, play a big role in self-care routines, they've traditionally been more workhorses than show ponies for the beauty industry. The make-up industry is arguably changing the most, thanks to social media influencers, however, in such a way that the way certain brands and products are being advertised is constantly evolving.


Beauty and cosmetic-related brands should start considering these facts when advertising new products and producing content for their social media pages. Social media has a tendency to make or break a brand, especially in the beauty industry. Social media gives people one of the biggest platforms to speak out about issues they care about — and there is a real pressure for brands to enter the conversation.


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